What are False Advertising Laws for Tyre Retailers?

“Having an incorrectly advertised price is not false advertising or illegal”

Tyre prices change frequently and sometimes advertisements stay online after a price increase which creates challenges for retailers when a customer is less than understanding and makes claims that you are falsely advertising.

If this has ever happened to you, you’ll know this type of customer is usually very unreasonable and will threaten you with blackmail that they will call the ACCC and have you fined if you don’t honour the price.

What are your rights?

If a retailer incorrectly prices one isolated product, it is likely an error. In these cases, a retailer can follow their individual store policy to address the mistake. This means that a store may or may not honour incorrectly priced items depending on their policy. It’s totally up to you.

You can either.

Honour the price to keep a customer happy.
Offer the customer the new price, which they have the right to accept or reject.

So what is false advertising?

False advertising would be making a claim you know is not true, for example: Buy these tyres because you will never get a flat tyre and they last for 500,000 kilometres.

Want to know more?

Here is a link to ACCC definitions of false advertising

So what’s the point?

The point of this article is to let dealers be aware of their rights so if you ever cross pass with a manipulative customer who tries to blackmail you with threats of going to the ACCC see you can present them these facts and know your rights.

The ACCC is there to protect you from customers who are trying to take advantage of you.

Has this ever happened to you?

Please leave your comments below.

Regards

Matt Banks

Marketing for tyre retailers