What do people value most when buying tyres?
I surveyed 1,000 tyre shoppers on AutoHero.com.au to find out.
The results were surprising—only 22.9% of shoppers said price was the most important factor when choosing tyres. Instead, they care more about getting good service, trusted brands, and clear information. This insight means that tyre shops can focus on offering clarity, reliability, and value to win customer trust, rather than just lowering prices.’
Master these 5 points to Sell more tyres.
1. Safety of Tyres 39%
Tyre Quote Pro helps ensure customers make safe choices by providing clear, reliable information about the tyres they are considering. Most people don’t know much about tyres, so they need guidance on things like safety features, tread patterns, and performance. By showing simple descriptions and great visuals for each tyre, Tyre Quote Pro makes it easier for customers to understand what they’re buying, boosting their confidence in the safety of their choice.
2. Price of Tyres 22.9%
Although price is a factor for many shoppers, only a small portion—22.9%—prioritize it above all else. Tyre Quote Pro shifts the focus from merely offering the lowest price to providing customers with good value, trusted brands, and clear information. This approach ensures customers make informed, confident decisions based on more than just cost, enhancing the overall purchasing experience.
3. Customer Service of Dealer 15.6%
Tyre Quote Pro improves customer service by making it easier for dealers to provide professional, clear quotes. The tool simplifies the quoting process, reduces mistakes, and saves time, allowing dealers to focus on delivering great service. By offering transparent quotes, dealers build trust and credibility with their customers, leading to stronger customer relationships and higher satisfaction.
4. Tyre Availability 11.7%
The tool makes the process of selecting tyres smoother by displaying options that match customer needs. Tyre Quote Pro makes it easy to view tyre availability based on the customer’s specifications, whether it’s by size, type, or brand. This clear and organized display streamlines the decision-making process, helping customers feel confident in their choice while improving dealer efficiency.
5. Tyre Brand 10.8%
When it comes to choosing tyres, customers value trusted brands. Tyre Quote Pro highlights reliable brands and presents each tyre’s features clearly, ensuring customers can make an informed choice. By showcasing quality and trusted brands, Tyre Quote Pro helps dealers build credibility and trust, key elements in retaining customers.
Why Use Tyre Quote Pro?
- Smart Suggestions: Shows tyres that match what your customers want.
- Professional Look: Creates clean, attractive quotes that stand out.
- Easy to Use: Simple to learn and quick to set up.
- Saves Time: Speeds up tasks and avoids errors.
By providing clear, easy-to-understand information, making the sales process smoother, and building customer trust, Tyre Quote Pro helps tyre businesses grow, improve customer retention, and gain market share. Try Tyre Quote Pro today and see how it can help your business stand out!
Written By
Matt Banks
Your Digital Wingman!
M:0415 767 767
P: 1800 79 79 77
The Mechanic & Tyre Store Marketing Pros.
Matt is the founder of Autohero.com.au and has been hooked on cars and repairs ever since childhood.
A veteran in automotive since leaving school, Matt has completed his trade as a Panel Beater and is across all things with wheels.
His first car was a 1967 FORD XR Wagon followed by a to many collectable Holden’s.
Have a question for Matt? Leave a comment below.